As/A Level Product
Design
Target Audience Sheet
Guidelines.
This is an
A2 sheet where you will introduce and explain your chosen target audience for
your product. It is important that you know who your target audience is so that
you can use their likes and needs to help to develop your product. A target
audience can be formed of people of a certain age group, gender, marital status, etc.,
e.g. teenagers, females, single people, etc. A combination of factors, e.g. men
aged 20–30 is a common target audience. Other groups, although not the main
focus, may also be interested. Discovering the appropriate target market and
determining the target audience is one of the most important activities in
marketing management biggest mistake it's possible to make in targeting is
trying to reach everybody and ending up appealing to no-one.
Your sheet needs to be based on your chosen target
audience and you need to carry out an in depth interview with a member of your
chosen group. The opinions and information you gather will then help you to
design a successful project.
Target market description-
this should be a detailed explanation of your target audience.
·
Describe person e.g.
male/female, age etc.
·
Where do they live/what type
of house
·
Family/ do they live on their
own/with a partner?
·
What type of job do they have
and salary?
·
Pets?
·
Interests/hobbies
·
What do they spend their
money on?
·
What gadgets/technology do
they like to buy?
·
What activities do they do in
their spare time?
·
What types of food do they
eat/ where do they dine out?
·
Colours and styles they like?
Example:
(This is a target audience description
for a graphic product design brief)
My target market and virtual customer is male,
aged between 35 and 55. My user would probably be married with children. He
owns his own home, drives a nice car, maybe a BMW or Mercedes. They have
expendable income at this stage in their lives that they spend on quality
products. They are not taken in easily by advertising and carefully consider
quality before spending.
They would prefer high quality, professional
looking materials in their products (eg.high quality, thick g.s.m card) and
the aesthetics should look stylish, smart and discreet. The typography should
look smart, modern but quite serious and the colour scheme should not be
bright, probably dark blue, greys, blacks and white.
The customer would not mind spending money on
batch produced products but would not spend money just because he has it to
spend. Printed products would be laminated to give quality and maybe use
expensive finishing processes such as spot varnishing to highlight certain
detail. Quality and attention to detail are vital in the design of this
person’s products.
|
||
|
Interview- this section needs to be an in depth interview
with a member of your target audience. The questions should be open ended
questions not yes/no questions as you would do in an interview. You should
design questions that would help you to understand and identify a need/s that
your target audience may have. You could also add in photos and use your
“Ide3ntifying a Need” page to help aid the conversation.
You should
also have a brief introduction to this section explaining who the interviewee
is and why you have chosen them to interview.
|
||
|
Questionnaire- this section involves asking a cross
section of a minimum of 10 people from your target audience. You will need to
think of relevant questions that will help you when designing. The questions
can be short with yes/ no answers. Avoid unnecessary questions such as “What
is your name?” and “Age?” These things you should already know as you are
asking the questionnaire to your target audience.
|
No comments:
Post a Comment