As/A Level Product
Design
Identifying a Need
Sheet Guidelines.
This is an A2 page where you start to identify the
need for your product.
What is a need?
We all require food and shelter
at the basic level, but after that we want different things because we all have
different life styles. People use manufactured products so that they can do
things. As people get older they want different things. It is the role of the
Designer to find out what people want and produce solutions to their problems.
People complain that the product
they have just purchased does not do what they wanted it to do. The need of the
consumer is not being met by the product. This is the starting point of many
"new" designs. Manufacturers spend fortunes asking customers about
their own and competitors’ products to see if they can alter an existing
product by adding new features to boost flagging sales.
NEED = What the consumer wants. This need may be real
or it may be dreamt up by marketing department.
On this page you will need to take real photographs and visit
the place where your product will be used. You should take photographs of:
·
The current location. You may need to visit the place
where your product will be used or situated.
·
The current product and the problems
·
Items that will relate to your design and what you are
looking at
·
Anything else that is relevant to your situation
Once you have the photographs you need to choose the relevant
ones. These will be the photos that help to explain the problem or need for
your situation. The information you need on this page is:
·
Label the photos and explain what you are looking at
in each photo.
·
You could also describe how the current product is
used.
·
What are the problems with things such as cleaning,
storage, use etc.
You could also get the views of the person/s that use the
current product in the situation you are looking at, but remember this will be
more detailed on your Target Audience Page.
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